On Monday Charity Bank launched #CharityIs, a week-long opportunity to champion the charity sector.
The campaign asks what does charity mean to you? If you type ‘charity is’ into Google, the predictive text will tell you ‘charity is bad’. The #CharityIs campaign wants to challenge these negative perceptions by highlighting the great work done by charities around the country.
People are encouraged to get involved and share what #CharityIs to you.